In this episode, we dive into an insightful conversation with Lekha Vyas, the founder and CEO of ELVY Labs, a men's skincare brand.
Lekha shares her journey, the inspiration behind her brand, and the process of building a simplified skincare routine for men. Join us as we explore the thought process behind creating ELVY Labs and the impact it has on men's self-esteem and confidence.
Lekha Vyas gives us a glimpse into the world of ELVY Labs—a skincare brand dedicated to building men's confidence and self-esteem.
Through her commitment to understanding consumer needs and creating products that are effective, simple, and clean.
Lekha has carved a niche for ELVY Labs in the skincare industry. Her journey serves as an inspiration for aspiring entrepreneurs, highlighting the importance of self-awareness, seeking help, and making a positive impact on people's lives.
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Lekha Vyas Teaser 00:00
So that was really the promise of our brand to keep the consumer at the forefront. And as we build more product lines in the future, that's really going to be our process where we ask real consumers what they want and then build it for them.
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Gresham Harkless 00:38
Hello. Hello. Hello. I have a special guest on the show today. I have Lekha Vyas of ELVY Labs. Lekha, super excited to have you on the show.
Lekha Vyas 00:46
So good to be here. Thank you for having me. And I can't wait to chat with you.
Gresham Harkless 00:51
Yes, I absolutely love all the awesome things that you're doing. And before we obviously jump into the interview, I'm going to read a little bit more about Lekha, so you can hear about some of the awesome things that she's working on.
And Lekha, is the founder and CEO of men's skincare brand Elvy lab. She launched the brand back in November after 15 years of working for other beauty brands, including Estee Lauder, Chanel, and JLo beauty.
And seeing such a huge gap in the market for skin care, specifically for men, she wanted to create a simplified routine that wasn't intimidating, so she came up with a four-step guided regimen for men with products that are 100 percent clean, science-backed, vegan, and cruelty-free.
Lekha's inspiration for the brand came not only from her time in the beauty and skincare industry, but from her background. She grew up in India and saw her male family members and friends struggle with skin issues and pour herself a seam because of it. She made ELVY Lab's mission to provide men with accessible, unintimidating and masculine looking skin care so that they can stop borrowing their girlfriend or sister's projects and feel confident about having a skincare routine catered specifically to them.
And the thing I absolutely love about Lekha's brand and about what she does is that she has so much experience with the industry. If I'm right from working in the M and A sales before starting her brand. But one of the biggest things that, we're always reminded of is to know your why for why you're starting anything.
So I absolutely love your mission and how important, that skincare is and how it goes hand in hand with self-esteem. So like us super excited to have you on the show. You're ready to speak to the I Am CEO community?
Lekha Vyas 02:22
Hey guys, I'm so excited to be here and can't wait to share more about the brand, why I built it, all the goodness about it, and I will have a little code at the end for you guys to try it as well.