I am CEO

CEO Runs a Successful Startup that Transforms the Supply Chain

Full Episode from I AM CEO Podcast - IAM1993

In the world of entrepreneurship, success often comes to those who adapt, innovate, and continuously improve their products and services.

In this episode, Eran Mizrahi, the CEO of Ingredient Brothers, understands the importance of building a high-performing team and investing capital wisely. Mizrahi shared his journey of starting a business and the key lessons he has learned along the way and explore the strategies he employs to build a successful startup.

Mizrahi believes that in order to succeed, startups must embrace continuous improvement methodologies. He emphasizes the need to constantly evaluate every step of the customer journey and find ways to make it better. Whether it's improving communication with customers, enhancing compliance processes, or increasing transparency in the supply chain, Mizrahi stresses the importance of iteration and continuous learning from day one. With a culture of continuous improvement, startups can stay ahead of the competition and provide exceptional value to their customers.

Eran Mizrahi's journey as the CEO of Ingredient Brothers serves as an inspiring example of building a successful startup. By embracing continuous improvement, building a strong network, allocating capital effectively, and nurturing a high-performing team, Mizrahi has paved the way for his company's growth and impact. His insights and strategies provide valuable lessons for aspiring entrepreneurs and CEOs navigating the challenges of the startup world. With the right mindset and a commitment to excellence, startups can overcome obstacles and create lasting success.

Website: ingredientbrothers.com

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Full Interview:


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Eran Mizrahi Teaser 00:00

We map out the customer journey and every step of that customer journey is like an iterative process.

How do we make this better? How do we make the communication with the customer better? How do we make the compliance part better? How do we ensure like more transparency in the supply chain? And again, because we're a startup, we're iterating, right? We're not perfect. We're at day zero.

And so, we have to have that continuous improvement methodology within our culture.

Intro 00:23

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This is the I am CEO podcast.

Gresham Harkless 00:52

Hello. Hello. Hello. This is Gresh from the I Am CEO podcast. I have a very special guest on the show today. I have Eran Mizrahi. Eran, it's great to have you on the show.

Eran Mizrahi 01:00

Thanks so much, Gresh. Nice to be here.

Gresham Harkless 01:02

Yeah. Super excited to have you on and talk about all the awesome things that you're doing. And of course, before we jumped into that, I want to read a little bit more about Aaron. So you can hear about some of those awesome things.

Eran grew up watching his father grow a successful import business that was built on integrity and customer service. A South African transplant. Eran started his career at Deloitte.

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From there, he came to New York to pursue his MBA at Columbia, graduated in 2014. Eran was an early employee at Plated, where he focused on building, planning and sourcing programs. The team's collective efforts led to a 300 million sale to Albertson, and he then went on to join Neus.com, one of the world's largest, and specialty ingredient e-commerce companies.

He was quickly elevated to COO and quadrupled the company's capacity to support growth in 2020. And I'm super jealous of Eran because he took a gap year in college, which I've always wanted to do. I think he went on to culinary school, if I read that correctly. And I love that he has entrepreneurship.

I think he said in his DNA going to selling culinary books, if I heard correctly, when he was like 10 or so years old or maybe eight or something like that.

Eran Mizrahi 02:09

It was very early on. I, always wanted to sell things and then I became an accountant, which doesn't make any sense.

Gresham Harkless 02:17

Hey, it's both sides of the brain, right?

You've been able to do that. And then one of his quotes that he lives by that I absolutely love is that you create your own look. I think so many times we can point fingers and say this didn't happen because of X, Y, and Z or A, B, and C, but I love how that mentality just propels you into being able to take control of your destiny, so to speak.

So Eran, excited to have you on the show. Are you ready to speak to the I Am CEO community?

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Eran Mizrahi 02:38

Let's do it.

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