I am CEO

Talent Manager Unveils the Secrets of Influencer Management

Full Episode from I AM CEO Podcast - IAM1994

In this episode, we have Courtney Bagby Lupilin, the CEO and founder of Little Red Management. She talks about her journey of starting her own talent management company for reality TV stars, her approach to managing clients and brand partnerships, and gives advice for content creators and entrepreneurs.

Since its inception, Little Red Management has actively activated partnerships for huge brands, including Disney, Fox, Hallmark, Nike, Adidas, Amazon, and many more. Courtney's wealth of knowledge in influencer marketing and content creation has enabled her to connect her clients with brands that align with their personal brand and values. Her expertise in understanding her clients' unique appeal to brands sets her apart in the industry.

Courtney Bagby Lupilin's journey as the CEO of Little Red Management is inspiring and showcases the power of passion and determination. Her expertise in influencer marketing and content creation, combined with her personal connection to the industry, has allowed her to build a thriving business and connect reality TV stars with top brands. Through her personal approach and dedication to her clients, Courtney continues to make a significant impact in the industry.

Website: littleredmanagement.com

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Full Interview:


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Courtney Bagby Lupilin Teaser 00:00

And so that's what is so crazy to me is I just wanted to work for an agency and do this, right? I didn't care how or why or whatever, like. It wasn't me wanting to start my own business. It's even after a year in an agency, like I would apply. That's what's so crazy.

Right. And my competitors are probably always Oh God, I could have hired her, and she would have been a badass.

[00:00:22] Intro: Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview?

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[00:00:50] Gresham Harkless: Hello, hello, hello. This is Gresh from the I Am CEO podcast, and I have a very special guest on the show today. I have Courtney Bagby Lupilin. Courtney, excited to have you on the show.

[00:01:00] Courtney Bagby Lupilin: Thank you for having me.

[00:01:01] Gresham Harkless: Yeah. Super excited to have you on and talk about all the awesome things that you're doing. And of course, before we jumped into the interview, I want to read a little bit more about Courtney so you can hear about some of those awesome things.

Courtney is the CEO and founder of Little Red Management is the go to talent manager for reality TV stars from shows on ABC, CBS, MTV, and Netflix including the Bachelor franchise, Big Brother, Love is Blind, and The Circle.

She began her career in the corporate sector at Oracle in San Francisco, managing international internal communications and events. A yearning for the celebrity side of influencer marketing led her to Los Angeles where she volunteered her time and built relationships within the reality TV world before taking the leap to launch Little Red Management in 2019 at the age of 25.

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Courtney has actively participated activated partnerships for huge brands, including Disney, Fox, Hallmark, Nike, Adidas, Amazon and many, many more. And I absolutely love that Courtney was able to take the ball and run with it. Something that she was super passionate about has been able to build and do, phenomenal thing.

She has a wealth of knowledge, which I'm sure we'll get into. to around influencer marketing, content creation. And one of the things that I love is her hobbies. One of the, two of the hobbies that she has are puppies and national pizza day, which I think should definitely be everybody's hobbies.

And I just want to give you a congratulations as well. I saw you recently got married. So I wanted to give you a belated congratulations as well. So Courtney, are you ready to speak to the I Am CEO community?

[00:02:26] Courtney Bagby Lupilin: Yes, thank you so much. And just a little fun fact. We also had pizza for our main dish at our wedding. I don't know if you saw that.

[00:02:34] Gresham Harkless: I did not. I'm jealous.

[00:02:37] Courtney Bagby Lupilin: It was super fun.

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