I am CEO

Chief Marketing Officer Unlocks Business Success Through Strategic Marketing

Full Episode from I AM CEO Podcast - IAM1998

Effective marketing strategies play a vital role in driving growth and success. To gain insight into the world of strategic marketing, we had the privilege of speaking with Seth Avergon, an industry expert with over 25 years of experience.

Seth is the founder of Avergon Marketing Group and a highly sought-after fractional Chief Marketing Officer (CMO) who has helped numerous companies elevate their marketing efforts. In this interview, Seth shares his valuable business insights, the importance of strategy, and how his unique approach sets him apart.

Finding innovative ways to carve a niche in the market can be a challenging task for businesses of all sizes. CEOs, entrepreneurs, and founders often seek inspiration and guidance from seasoned experts who can provide actionable strategies.

One such expert is Seth Avergon, a marketing extraordinaire with a wealth of experience spanning multiple industries. In our conversation with Seth, we dive deep into his journey as a business leader, his philosophy on strategic marketing, and the key lessons he has learned along the way.


Seth's journey as a fractional CMO and his ability to seamlessly integrate strategy and tactics set him apart in the industry. By immersing himself in his clients' organizations and understanding their unique needs, Seth delivers results that drive business growth.

Through logic tree planning and a genuine desire to listen and understand, Seth helps his clients unlock their true potential. His holistic approach to marketing ensures that every decision is rooted in strategy, creating a solid foundation for sustained success.

Website: www.avergonmarketing.com

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Full Interview:


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Seth Avergon Teaser 00:00

I can bring into my clients experience and strategies and campaigns from other industries that I think might work in their space.

So they get they get the benefit of, I play like a member of staff. And I'm bringing in a whole lot of outside experience and understanding the dynamics of other spaces that could potentially impact them positively.

Intro 00:18

Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview?

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I Am CEO Podcast.

Gresham Harkless 00:47

Hello. Hello. Hello. This is Gresh from the I Am CEO podcast. I have a very special guest on the show today as Seth Avergon. Seth, excited to have you on the show.

Seth Avergon 00:55

Great to be here. I'm excited as well.

Gresham Harkless 00:56

Yes, absolutely. So you're doing so many phenomenal things. And of course, before we jumped into the interview, I went to read a little bit more about Seth so you can find about all the awesome things that he's doing.

Seth has over 25 years of experience and has held key positions at Citizen. Denso Automotive, Rain Bird, World Tableware, and RSI Home Products. His enthusiasm, leadership, and creativity have been the driving force behind dozens of successful product launches and marketing campaigns.

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Seth is an acknowledged expert in both B2B and B2C marketing strategy and is the recipient of numerous professional accolades, including a Trailblazer Award. He's a sought after speaker and editorial. Source on brand and business strategy.

Seth holds a bachelor's degree in psychology from the University of Southern California and a master's degree in international studies from George Washington University with specializations in international business and international law.

And like I said, Seth is a tremendous wealth of knowledge. He has over 10 plus years in the marketing industry and is We were even talking about a little bit before, like you may or may not know that Seth is someone that is a lifelong martial artist. And I was talking about how I only spent a week in martial artists, but just, I love even talking a little bit offline, how it has helped him out in business and all the powerful things you get from knowing so much.

Seth, excited to have you on the show. Excited even more to hear about all the awesome things you're doing. Are you ready to speak to the I Am CEO community?

Seth Avergon 02:22

I am thrilled to speak to the community. I'd love it.

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