Understanding the 8 Business Pillars: 4. PEOPLE = HUMAN PART OF BUSINESS

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Full Interview:

Transcription:

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Intro 00:00

Hello, hello, hello. This is Gresh from the I AM CEO podcast. And this is a special I AM CEO podcast because we're going to be focusing on the eight business pillars. I hope you get to enjoy and take in a lot of these different pillars that came from the 1600 plus episodes we did at the I AM CEO podcast, which became the 16 themes, which eventually now became the eight pillars that can help you level up your business.

And really what we're trying to do is increase the business success rate. And this is going to eventually become a course. So you hear some of these snippets actually be in that course in that library of content and information, we're going to put together to help you level up. So sit back and enjoy this special episode of the I AM CEO podcast.

Gresham Harkless 00:38

Hello, hello, hello. This is Gresh here. And now we are talking about pillar number four people slash the human part of business. And I often say over and over again in episodes, you never want to forget about the human part of business.

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And if you're just listening to this, we're going through the eight pillars of of business really that I've gleaned from doing over 1600 episodes. Again, we took the 1600 episodes, 1600 plus episodes, and they became hundreds of CEO hacks and CEO nuggets and information we've learned from CEOs, entrepreneurs, business owners. And then it drilled down into the 16, what I called pillars then, but it's now the themes.

The themes that were consistent around business and one of them is, don't forget about the human part of business. And that is what brought us to the eight pillars. The eight pillars are really those foundational elements that are going to help you to level up within your organization.

And what I want to do with each of these episodes is drill down a little bit further into each of these eight pillars, not to give you a, all the information because you can consistently learn about each of these pillars. And these pillars aren't definitely separated. They aren't siloed. They are very much so interconnected.

But sometimes if you have the opportunity to really focus on one, it could be and have that dramatic impact upon your business. So with this one, we're going to focus on. People in the human part, that's pillar number four.

So just give you a little bit more of a recap. If you haven't listened before, the first pillar was entrepreneurship and focusing on the journey. The second one was strategy. The third was your offering or your product or service.

The fourth is going to be people slash the human part, which is what we're going to talk about today. Then we're going to talk in. A little bit more about operations slash the legal side. Number six, we're going to go into visibility seven financial. We're going to close everything out with the biggest one, I think. And one of the most impactful ones I think is technology.

So with each of these different pillars, we're going to draw down more and more and more so you can learn more about what it's like. To be a CEO entrepreneur and business owner and how you can make that impact into your business and what that looks like.

So one of the biggest things that we often hear, but sometimes we don't internalize entirely is understanding the human part of business. And the reason I wanna say human, rather than people who can often hear about human capital, you hear about how important it's to make sure that you're bringing on the right people, you're creating an environment for them to excel and for them to succeed.

But we often forget about the human part. When we're talking about the clients that we want to connect with, we just want to take our product to service and just tell them this is what they need. And this is why they need it without actually having that connection, that interaction, that communication that comes from even some of the other pillars, the marketing, the sales, the visibility part.

We often just say, okay, this is what we are great at. This is what we've created. This is why it's cool. And forget about That human part and how we're actually connecting with the people that we ultimately want to serve. So that's one of the really big things we want to try to take into account as we're thinking about that human part.

But we, of course, want to keep in mind that recruitment, talent acquisition, making sure that we're getting the right people are the right butts in the right seat is going to be something that's very important. And then when we get them there, are they engaged? Are they staying? Are they growing? Just all that about creating a great environment for the people that are close to you.

But also know that the people part does include people that you're connected with. So yeah, That's everything about building a strong team. The team we often think means employees or sometimes contractors, but the team also means strategic relationships. It also means mentors. It also means consultants that you might have or board members or whatever it might be that are going to be those.

human parts that are pouring into your business. So make sure that you're keeping that in mind. Leadership and management also play a really big part in this as well as far as like being able to create that environment and that culture for you to succeed. But understand that, that could be one of your most impactful aspects of your business by getting the right people.

You can really level up your organization, but sometimes not getting the right people can actually have the opposite effect as well, too. So It's so important to forget about that human part and to not forget about that human part and to keep that in mind and understand how important the talent the resources, the people that are in place are going to be in terms of helping you to grow.

Now, one of the things that I haven't really drilled down on one of the themes that we had, one of those 16 themes was not forgetting about the I and team or realizing that there is no I and team. And that was very important because as you start to grow, you want to make sure you're creating an environment, a culture where everybody's going to have that opportunity to really excel.

And you're putting the greater good for lack of a better term above your individual goods. And that's for everybody that's on the team. So you want to definitely create that environment. One of the other themes that we had is that There is an I in WIN and so when you're trying to create that environment in order for you to succeed and excel, it's so important for you to not forget about the you not forget that you also are a human and you also are important to be able to help the business to excel.

So putting your oxygen mask on first. Specially for those people that really grasp and really understand that entrepreneurship part about serving and being able to support people. It's so important to not forget about that human part because you don't want to get into a place where your business is not going to have the opportunity to accelerate and make the impact it could because you're facing burnout.

Or because You haven't created a great environment for yourself to excel because you're not doing the things that will allow you to continue to run the marathon that is entrepreneurship.

So all those things are very much focused on you realizing that you're a human as well. So it doesn't mean necessarily that you're Always going to necessarily put yourself first, but I think it's very important for those people that may be skewed more towards givers that give tremendously from everything that they do.

They're always thinking about others to really start to think a little bit more creatively on how you're giving to start to think a little bit more creative on that, how you can create a win, lose or lose win, but how can you create win, win, win, win, win scenarios for your team.

And keep in mind one of those Wins is going to be you making sure your cup is full, making sure you have your oxygen mask on and making sure that you are making that impact. So definitely don't forget about the human part of a business. And of course, we're drilling down more and more and more into our community and the library and all the information that we're providing so that you can learn more and more and more on what that looks like and how you can make that impact.

But keep in mind that I really struggled with if I wanted to put this first, because I think it's something that we will gloss over, especially ourselves more than anything else. So as people that are givers know that you can, you can, you can serve others and you can also serve yourself. And don't forget by serving people, by serving humans, you also are human as well, too.

So do not forget about yourself. So this is Gresh signing out. This is pillar number four people slash the human part of business. So don't forget that and make sure that you are keeping that top of mind. As I mentioned, you can visit everything on our site cbnation.co/pillars to find out more about the pillars and all the awesome things that we're creating around that.

But keep in mind that These things can help you to level up in your business. And we're going to draw down more and more and more into each of those other pillars. So stay tuned.

Outro 08:07

Hello, hello. This is Gresh again, and I hope you enjoyed that special episode of the I AM CEO podcast. Just like I mentioned in the beginning, we're really trying to laser focus on these eight pillars and show you as a builder, how you can leverage these eight pillars and really level up there.

So it helps you level up your business and organization. So hope you enjoyed this episode. And definitely please check out the show notes. So you can learn more about the pillar.

This is Gresh signing out. I hope you have a phenomenal rest of the day.

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